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  • New Services

    AI in Advertising Research

    Humanizing AI to Spark Creativity and Brand Success.

    18 July 2024
  • New Services

    The new era of innovation

    Shattering the Stage Gates with Generative AI.

    4 June 2024
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    Steering towards a Greener Future: India's EV Financing Landscape

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

    7 March 2024
  • New Services

    Humanizing AI: Real human data to generate and predict real innovation success

    Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

    11 December 2023
  • Consumer & Shopper

    Beyond omnichannel to convergent commerce ecosystems

    Integrating retail into consumers’ everyday lives

    15 June 2022
  • Consumer & Shopper

    What makes a new product succeed

    A new framework for understanding consumers’ propensity to switch

    14 March 2022
  • Consumer & Shopper

    The FOMO about D2C

    The FOMO about D2C;
    Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India

    18 November 2021
  • Consumer & Shopper

    Adapting product testing in challenging times

    Be contactless, leverage technology, get social.

    1 July 2020
  • Consumer & Shopper

    Fashion, an ethical turning point?

    Consumer views on the second-hand market and sustainability in the fashion industry.

    13 March 2020
  • Consumer & Shopper

    The evolution of shopper behaviour in 2020

    In this changing world, retailers need to adapt to remain relevant and competitive.

    29 January 2020
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