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85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
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74% APAC citizens wish they could slow down the pace of their life
Busy, stressful lives mean that people need time out
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57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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74% APAC consumers think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.