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57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
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IIKR 2022
Inclusivity special.
The Ipsos India Knowledge Review in its 2022 edition tackles the multidimensional and complex challenge of Inclusivity. -
Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018
A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
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Flair Thailand 2015 - Preserving Its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.