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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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Is the Budget addressing the humble homemaker? POV by Krishnendu Dutta
The Union Budget will be unveiled by Finance Minister, Nirmala Sitharaman on July 5th - her maiden Budget as FM
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.