Search
-
Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
-
Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
-
2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
-
Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
-
India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World
Worry around inflation, unemployment & education diminishes significantly in March 2024
-
Ipsos India ramps up team at senior level – enhances role of Archana Gupta; ropes in Malavika Mani
Bolstering teams for an ambitious 2025, when Ipsos turns 50.
-
Global citizens still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
-
Consumer sentiment weakens in November 2023 for urban Indians - Refinitiv-Ipsos monthly PCSI
Sentiment down across economy, jobs, personal finances and investments