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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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The Lighthouse Effect: Guiding Shoppers To Their Treasure
A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?
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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Dear Brands, Are You Silver Savvy?
The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.
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Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights
Synthetic Data offering is now ready to take to clients.
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Support for refugees dissipating among Indians, yet they are the world’s most benevolent towards refugees: Ipsos World Refugee Day 2025 Survey
Cutbacks, amidst surge in displacement puts the onus on wealthier nations, govt, UN, World Bank, NGOs for funding
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Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025
Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox