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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity. -
Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey
Sentiment up for economy, jobs, personal finances and investments
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The future of health and nutrition – Tetra Pak Index 2023
The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.
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Women and people with physical disabilities treated most unequal in India: Ipsos Equalities Index
Ipsos unveils maiden survey on Equalities, a 33-country global survey
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Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023
Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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7 in 10 urban Indians think about their mental wellbeing often: Ipsos Global Mental Health Survey 2022
7 in 10 urban Indians think about their mental wellbeing often: Ipsos Global Mental Health Survey 2022
Mental Health issues have been impacting daily lives of urban Indians
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Train your creative muscle to spark brand growth… join the Misfits webinar
Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!