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Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
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What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.