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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study
Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
10 years hence Indians foresee consumption of hard drinks surging
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55% Urban Indians regularly talk to people with opposing views: BBC Crossing Divides Global Survey
68% Urban Indians hail social platforms Facebook and Twitter for giving voice to people; 63% Indians commend them for bridging divide between Public and People in Power.
4 in 10 Indians feel Immigration has had a positive impact
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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FIFA World Cup - 2018
83% Indians are aware of the World Cup 2018; 85% Claim to be watching Soccer: Ipsos Survey
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?