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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos India appoints Raja Bunet, Chief Operations Officer – to lead Contactless Data Collection Operations
Ipsos in India has announced the appointment of Raja Bunet to Chief Operations Officer, for leading Contactless Data Collection Operations, with immediate effect.
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Balance-imbalance: ‘New Normal’ and New Education Policy - By Dr. Udita Ghosh Sarkar
Is it doing a balance in terms of ‘new normal’ and New Education Policy in place for universalization of education for all or is it the same pattern as before whereby the policies are in favour of the advantaged population? Is it ‘inclusion’ in all terms and we as practitioners look forward to the ‘good times’ ahead?
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Ipsos India to drive Online Research in a big way with Ipsos Digital platform
Launches its first tool, Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.