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How marketers can make the most of every ‘Day’
Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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War on plastic heats up as beverage giants push water in a can
One in five say it’s the company that produces goods’ responsibility to reduce packaging.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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Ipsos India’s Most Influential Brands of 2018
Vivek Gupta, Managing Director (Business Head, Mumbai), Ipsos in India
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018
A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability