Search
-
Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
-
Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey
Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
-
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
-
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
-
Cyber Coaxing: Nudge strategies in the age of AI
Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
-
Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
-
Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
-
2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
-
Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.