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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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Ipsos consolidates its position with 2 strategic acquisitions in Jan 2021 – of MGE Data and Fistnet-Dotmetrics
Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
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No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey
No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey;
India is ranked 7 on Entrepreneurial Spirit;
Funding, biggest barrier to entrepreneurialism
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Orbis Launches Report on Status of Child Eye Health in India
The organization also celebrates 20 years of progress fighting avoidable blindness in India and announces a forthcoming virtual Flying Eye Hospital training program
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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COVID 19 ratcheted up spends on Food & Essential commodities for majority of urban Indian households: Ipsos Cost of Living Survey
Expensive items & Spending-more-time-at-home biggest culprits is upping spends
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Happy Hours Over? No worries, at home every hour is a happy hour
Vivek Gupta, Managing Director, Mumbai Market, Ipsos India