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Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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89% Urban Indians claim to be aware of UN Sustainable Development Goals: WEF-Ipsos Survey
Gender equality & empowerment of women & girls and sustainable consumption & production patterns, top 2 SDGs of Indians
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
Market Structure
Understand your consumers, categories and competition.
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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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The impact of mobile and rapid digital adoption on how India consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.