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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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Mobile Wallet Payments – The Next Big Wave in India
What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners? Smart phone. With more than 1billion telecom connections, the use of mobile as a platform to create access and incentivize usage of electronic payments will create a dent in the cash volume transactions.
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India’s Engineering Industry
India's engineering industry has grown by an annual average of 12 per cent for the past five years on the back of higher investment in infrastructure development and industrial production, new government initiatives, such as allowing 100 per cent foreign ownership of firms within the sector, and lowering customs duty.