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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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1 in 2 Indians fear for the Weak & Vulnerable, over their own health: Ipsos global Covid19 Poll
1 in 3 urban Indians are anxious
74% urban Indians will learn a new skill; 72% will become closer to family & friends
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
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Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing
Ipsos India has diversified roles for two of its senior team members