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India Primary Consumer Sentiment Index - September 2016
The India Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 0.1 percentage points over last month.
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Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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India’s Engineering Industry
India's engineering industry has grown by an annual average of 12 per cent for the past five years on the back of higher investment in infrastructure development and industrial production, new government initiatives, such as allowing 100 per cent foreign ownership of firms within the sector, and lowering customs duty.