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Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023
Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
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Ipsos Global Trends 2023 India Edition
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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India slips to 7th spot in optimism in April 2023
India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
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67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change
67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;
Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)
Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.