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Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
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Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey
Both, working in conjunction and even competing
Almost half of Indians polled commend government for encouraging entrepreneurship
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Ipsos strengthens India team with acquisition of GfK’s four global divisions
Adds 20 GfK staff across Ipsos India offices
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.