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What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor
Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest
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India emerges among top 3 most optimistic markets; most global citizens on the contrary are pessimistic about the future: Ipsos What Worries the World Global Survey, June 2024 Report
Worry around inflation and unemployment recedes for urban Indians
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Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024
Consumer sentiment significantly drops for the economy and jobs
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Defence Forces (army, navy & air force), PM of Country, RBI, Supreme Court of India and Election Commission emerge most trusted Institutions - Ipsos IndiaBus Most Trusted Institutions 2024
Political parties and politicians rank lowest on trust
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Slight dip in May 2024, yet Mr. Modi gets a high approval rating of 70%, showing citizens rate him high on performance as PM: Ipsos IndiaBus PM’s Approval Rating
Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM
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Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024
An Ipsos global advisor 32 country study
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Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024
Women perceived to get most unfair treatment
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Consumer sentiment up in May 2024; India continues to lead 29 countries with highest national index score: LSEG-Ipsos Primary Consumer Sentiment Index
These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).
The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries. The sample in India consists of approximately 2,200 individuals of whom 1,800 were interviewed face-to-face and 400 were interviewed online.
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.