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83% APAC citizens say the world is changing too fast
Helping people feel stable and valued helps them to deal with uncertainty and inequality
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85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
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82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Trends 2023 India Edition
Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
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67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change
67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;
Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).