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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Close gender pay gap, exhort 4 in 10 urban Indians; 6 in 10 want transparency in salaries of those at same level: Ipsos-Global Institute for Women’s Leadership, International Women’s Day 2021
Close gender pay gap, exhort 4 in 10 urban Indians; 6 in 10 want transparency in salaries of those at same level: Ipsos-Global Institute for Women’s Leadership, International Women’s Day 2021. COVID 19 recovery should address violence and abuse of women, feel 1 in 3 urban Indians; 1 in 3 support flexible work practices like work from home & working part time. 73% urban Indians say their employer supported them during the pandemic
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Unemployment emerges India’s biggest worry, pushes COVID19 to 2nd spot in February, after it stayed on top for 1 year
Unemployment emerges India’s biggest worry, pushes COVID19 to 2nd spot in February, after it stayed on top for 1 year, according to the Ipsos What Worries the World global monthly survey.
India continues to buck global trend of pessimism – stay 2nd most optimistic market after Saudi Arabia
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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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Eating Out tanked; Online Shopping spiked, during the pandemic for Urban Indians
Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey
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Ipsos consolidates its position with 2 strategic acquisitions in Jan 2021 – of MGE Data and Fistnet-Dotmetrics
Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
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1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021
1 in 4 Indians worry about Education: Ipsos What Worries the World January 2021.
Worry around Corona Virus and Unemployment recedes slightly.
69% Indians believe India is moving in the right direction
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Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index.
Sentiment up for jobs, investment for future, daily spends and economy
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No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey
No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey;
India is ranked 7 on Entrepreneurial Spirit;
Funding, biggest barrier to entrepreneurialism