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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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[Webinar] One Mind Many Truths: An Ipsos APAC Webinar on Generations
Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.
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Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours
Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
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Views on ESG by Ipsos
A roundup of the latest Ipsos Views on ESG (Environmental, Social, Governance).
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ESG across borders: The cultural context
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
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6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023
A 31-country study conducted among 22816 adults