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Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Market Structure
Understand your consumers, categories and competition.
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Ipsos.digital Platform
World-class market research in the blink of an eye.