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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Indian Pulse - Q2 2013
The Union finance ministry expects Indian Economy would grow at least 6% in the current financial year, citing a pickup in investment and rising investor confidence. RBI has projected the Indian economy to grow at 5.7%, which is lower than even some private forecasts.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.