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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Germany Retains Top “Nation Brand” Ranking; India’s Ranking Remains Intact at 34, among 50 nations
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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Time to review some precious lessons in life!
By Geetika Singh, Executive Director, Ipsos UU, Ipsos in India