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Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey
Both, working in conjunction and even competing
Almost half of Indians polled commend government for encouraging entrepreneurship
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A Way to Get Away
Taking time off in 2018? Indians plan to go on a vacation, avail full leave quota and switch off from work emails and messages
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FIFA World Cup - 2018
83% Indians are aware of the World Cup 2018; 85% Claim to be watching Soccer: Ipsos Survey
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Indians concerned about effects of Non-recyclable Waste on Environment
87% Indians concerned about effects of Non-Recyclable Product Waste on Environment: Ipsos Global Survey on World Environment Day
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Indians' paradox with Socialism - Ipsos Global Survey
Indians’ paradox with Socialism – Benefits OK; Control and Protectionism Not OK Ipsos global survey on Karl Marx’s bicentenary
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Online Transaction on the Rise: Ipsos Study
Online Banking usages in India has increased to 78% (a jump of 43% in 3 years) according to an online Ipsos study exploring the changes in shopping habits and environments.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.