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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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55% Urban Indians regularly talk to people with opposing views: BBC Crossing Divides Global Survey
68% Urban Indians hail social platforms Facebook and Twitter for giving voice to people; 63% Indians commend them for bridging divide between Public and People in Power.
4 in 10 Indians feel Immigration has had a positive impact
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Food Habits of Indians: Ipsos Study
74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat
The study busts myths about Indians. Indians are making informed choices; experimenting; moving away from norms
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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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Diabetes, Cancer and Heart disease emerge top 3 health concerns among Indians: Ipsos Study
Most Indians believe that healthcare systems will get better in future
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Consumer Sentiment Down: Thomson Reuters/Ipsos PCSI Survey
Consumer Confidence has seen a downward slide since Jan 2018