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Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
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3 in 4 Urban Indians predict global economy to emerge stronger in Circa 2021: Ipsos Predictions 2021 Survey
3 in 4 Urban Indians predict global economy to emerge stronger in Circa 2021: Ipsos Predictions 2021 Survey
9 in 10 Indians and global citizens believe 2020 was a bad year!
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Diet, superfoods and wellbeing in India
Diet, superfoods and wellbeing in India.
Our new country briefing paper examines the latest food and wellness trends in India.
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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7% slide in optimism for urban Indians in June 2020 – 65% believe India is moving in the right direction
58% global citizens on the contrary believe their country is on the wrong track
COVID19, Unemployment and Poverty & Social Inequality stay top worries both for Indians & global citizens