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Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024
Women perceived to get most unfair treatment
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Consumer sentiment up in May 2024; India continues to lead 29 countries with highest national index score: LSEG-Ipsos Primary Consumer Sentiment Index
These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).
The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries. The sample in India consists of approximately 2,200 individuals of whom 1,800 were interviewed face-to-face and 400 were interviewed online.
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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India continues to be optimistic in April 2024, while most global markets are downbeat about the future: Ipsos What Worries the World global monthly survey
Global South (including India) most upbeat
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India holds onto pole position with highest national index score across 29 countries, despite the consumer sentiment lowering in April 2024: LSEG-Ipsos PCSI monthly survey
Each month, Ipsos tracks attitudes of consumers in 29 markets (including India) on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
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Indians have a sense of onus on climate change but live in their own reality – new global survey by Ipsos on Earth Day
Misconceptions around climate actions needed versus those perceived to be impactful
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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Ipsos India Sustainability Report 2024
Environment Sustainability Segmentation and its Implication for Marketers