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Online Transaction on the Rise: Ipsos Study
Online Banking usages in India has increased to 78% (a jump of 43% in 3 years) according to an online Ipsos study exploring the changes in shopping habits and environments.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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47% Indians Prefer Company Certified Showrooms For Used Car
Price, less depreciation, social status upgrade via luxury cars make used cars ownership attractive. Negative perceptions of vehicle ROI, lifespan, stigma take sheen off used cars. About half (47%) Indians said that they would consider buying a Used Car from a Company Showroom; according to a new study by global market research company Ipsos.
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India's Hatchback Market
The Big Business of Small Cars - India's automobile industry is one of the largest recipients of foreign direct investment within the country and accounts for about 8 per cent of the economy.
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Understanding India's Construction Equipment Market
India's growth story has witnessed many cyclical changes across a wide range of industries from agriculture and retail to software, IT and real estate, all of which serve as key drivers of the country's economy.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.