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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Cancer, Obesity, Mental Health, India’s top health concerns: Ipsos Health Service Report 2024
The survey identifies key challenges facing the healthcare sector in India
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PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating
Regional approval rating differences widening – esp. between north and south
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1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor
In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.
Ideal home for Indians: INNER CITY, DETACHED HOME
48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.
High taxes, high interest rates and high property prices pose biggest challenges in housing
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Hybrid vs. EV (Electric Vehicle) in the Automotive Industry: A Comprehensive Comparison
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Lower Hatchback – Is revival in sight?
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.