News & Events

[ESG] Uncovering & Building Sustainability

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.

An overview of the total advertising industry in Kenya - Jan to May 2022

2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)

Using CSR to strengthen company performance

In the new, ultra-connected “global village” every global and local brand has stated its existence in every corner of the earth in diverse domains such as manufacturing, logistics, selling, and encouraging consumption. Therefore, stakeholders of each global brand are affected by the management of their competitors.

Channel Performance Measurement Key to Driving Organizations Growth

In an increasingly omnichannel world in which recent events have accelerated digitalization and adoption of new distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.

COVID-19: New Study Shows Kenyans Changing Lifestyles and Habits

April 2022: Ipsos Kenya has released a new report detailing how the COVID-19 pandemic has led to changes in Kenyan’s lifestyles. The study titled Pulse on Kenyans and COVID-19, shows Kenyans have become more aware of their budgeting and have been pushed to seek financial stability in case of future crises

We Must Invest In Our Planet To Protect Our Lives and Livelihoods

The facts are very clear. Global temperatures are rising due to greenhouse gas emissions originating from human activity. Warmer temperatures over time are changing weather patterns and disrupting the usual balance of nature. This climate change poses many risks to human beings and all other forms of life on Earth.

Earth Day: COVID -19 Experience Offers For Change Towards Sustainability

April 21st 2022: A new report by Ipsos shows that although COVID-19 has disrupted the way that we live, it has not dented people’s concern for climate.

Top 100 Most Loved Brands by Women in Kenya, 2022

Over the last 1 year, women in Kenya became less worried about getting very sick, not being able to put food on the table and not achieving their goals in life in line with the eased restrictions of the COVID 19 pandemic. Getting very sick is the second biggest fear for women in Kenya, behind losing their family. Domestic abuse and sexual abuse/violence are still a major issue and are more called out by women in Kenya, versus the previous wave. Barriers to ease of doing work are less expressed in this wave, in line with economic recovery.

Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies