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Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. -
The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Staying connected to consumers in the disrupted Covid-19 context
Covid-19: Assorted Syndicated Studies
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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The Minds of our Consumers
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?