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Kenya's Digital Advertising Landscape
In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
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A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations
Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
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Adapting to a disrupted Media Landscape
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
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Media consumption habits during the Covid-19 lockdown
Impact Assessment of Media Usage During Quarantine - April 2020