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PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa
Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
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Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
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Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
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Why your ad is not the talk of social media and others are
The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.
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Establishment survey provides access to recent, robust, credible audience data
The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
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Kenya All Media Establishment Survey 2022
Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
Overview of coronavirus online discussions in Sub-Saharan Africa
As the coronavirus pandemic spreads within Sub Saharan Africa, people take to social media to mostly reshare mainstream news reports on global trends of the epidemic, posts by influential personalities who have been infected and are battling the outbreak, actions being taken by government to curb the spread, information on precautionary measures and impact on key sectors including the economy and education. There are also concerns over misinformation, with the case of “chloroquine” being a specific example – driven by reports from the US including conflicting statements by President Trump, of the drug being a possible cure for the coronavirus disease.