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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Adapting to a disrupted Media Landscape
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
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Media consumption habits during the Covid-19 lockdown
Impact Assessment of Media Usage During Quarantine - April 2020
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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Staying connected to consumers in the disrupted Covid-19 context
Covid-19: Assorted Syndicated Studies
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
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Sub-Saharan middle class: +$400 Million total disposable spending power per day
Information about the middle-class population in Sub-Saharan Africa has been scant and as the South African economy flat-lines, many companies realise expanding further north is essential to growth. The African Lions study has brought a market which represents spending power of over $400M per day and will make a huge contribution towards the understanding of the consumer landscape of our continent.
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Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.