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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.