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What online citizens in Kuwait want to know this week
Application of social intelligence and analytics based on an analysis of 2,000 mentions on social media in Kuwait between 12th of March to the 15th of March. Powered by Ipsos Social Intelligence Platform Synthesio. Questions asked by social media users around coronavirus were extracted and analyzed. Percentage below represents the percentage of questions asked by topic. Key things online citizens in Kuwait were asking about before the closure of governmental entities, malls and Cafes
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Online Citizens of Kuwait Concerns During Pre Closure
Application of social intelligence and analytics based on an analysis of 1,000 mentions on social media in Kuwait between the 4th of March to the 11th of March. Powered by Ipsos Social Intelligence Platform Synthesio. Questions asked by social media users around coronavirus were extracted and analyzed. Percentage below represents the percentage of questions asked by topic. Key things online citizens in Kuwait were asking about before the closure of governmental entities, malls and Cafes
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CORONAVIRUS & BEHAVIOR CHANGE
Coronavirus presents a number of challenges to brands and policy makers. As consumers take protective actions against the virus, their health/financial concerns and behavioral adjustments will continue to have an enormous social and economic impact. In affected areas, we are already observing drastic changes in consumer behavior such as bulk-buying, a surge in low contact commerce, and crowd avoidance/cocooning.
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Public Opinion on the Covid-19 outbreak
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained
A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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What Worries the World - January 2020
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.