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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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CORONAVIRUS & BEHAVIOR CHANGE
Coronavirus presents a number of challenges to brands and policy makers. As consumers take protective actions against the virus, their health/financial concerns and behavioral adjustments will continue to have an enormous social and economic impact. In affected areas, we are already observing drastic changes in consumer behavior such as bulk-buying, a surge in low contact commerce, and crowd avoidance/cocooning.
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Public Opinion on the Covid-19 outbreak
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.