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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Future of Research in Kuwait - "The New Normal"
The Future of Research event series kicked off in the MENA region, with Kuwait being the first market to host it. The event entitled the New Normal, accommodated Ipsos through a half day program that took place at the prestigious corporate conference venue of Jumeirah Al Messilah Beach Hotel. The day began with an early morning power breakfast to break the ice and informally introduce clients to the Ipsos senior management team.
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Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.