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MSU Reconnecting with Your Consumers (TH)
CONNECTED SEGMENTATION TOOLS TO KEEP UP WITH THE EVOLVING CONSUMER NEEDS
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business