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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Malaysian and Global Views on Cyberbullying
Ipsos' recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011.
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Malaysians' Attitudes Towards The FIFA World Cup 2018
Ipsos recently conducted an online study in 27 countries around the globe to explore the attitudes towards the FIFA World Cup 2018, to be held in Russia.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Connected Health: The Physcian's View
Ever wondered, what doctors really think about connected health?
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Curiosity Newsletter - September 2017
The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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Ipsos Celebrates 40 years of Research Insights
The French Market Research company celebrates their 40th Anniversary with events in their 87 global offices, including Malaysia.