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Perils of Perception 2018
This global study highlights our misperceptions about the economy, population, the environment and other key issues.
Ipsos' latest Perils of Perception study shows which key facts the online public in Malaysia and 36 other countries get right about their society - and which they get wrong. Now in its fifth year, the survey aims to highlight how we're wired to think in certain ways and how our environment influences our (mis)perceptions.
Malaysian didn't quite get it right, and tend to be over apprehensive. -
Malaysians' Susceptibility towards Fake News
New Ipsos study finds three quarters of Malaysians say they can spot fake news, but half of them admit they have discovered stories to be fake after they believed them to be true.
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Malaysian and Global Views on Cyberbullying
Ipsos' recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011.
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Malaysians' Attitudes Towards The FIFA World Cup 2018
Ipsos recently conducted an online study in 27 countries around the globe to explore the attitudes towards the FIFA World Cup 2018, to be held in Russia.
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Malaysians Confident About Current Data Protection Measures
Ipsos conducted a study among Malaysians to understand their views and attitudes towards data privacy. The study revealed Malaysians are confident in themselves and in the Malaysian Government on matters pertaining to the protection of their personal data.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Ipsos aims to help Malaysian Businesses Enter the Next Generation of Customer Experience Management
Malaysia’s expanding global presence has created new opportunities and challenges for businesses operating in this market.