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Digital Audience Measurement
Understanding audiences of online/digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Readership
Understanding reader behaviour across publisher media.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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What Worries Malaysia 2019 - Are we Moving in the Right Direction
Close to one year after the 14th General Election, Malaysians believe the country is moving in the wrong direction, as their main worries shift from Corruption to day-to-day issues like Crime and Inflation & Cost of Living.
The latest ‘What Worries The World’ survey, found that from June to July last year, Malaysians who believe that the country was heading in the wrong direction was at 25%.
Three months later, the figure rose to 36% and it currently has risen to 43% as of March this year. -
Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Malaysians Confident About Current Data Protection Measures
Ipsos conducted a study among Malaysians to understand their views and attitudes towards data privacy. The study revealed Malaysians are confident in themselves and in the Malaysian Government on matters pertaining to the protection of their personal data.