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Unmasking the Naija Lifestyle
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.