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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within 60 seconds. Now everyone can turn millions of consumer voices into actionable insights with just three simple clicks!
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities
Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.