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Getting it Right: the Brand Strategy podcast
A fortnightly podcast looking all things brand strategy.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2