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79% of Filipino consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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91% of Filipinos agree that it is up to everyone to work out their own set of principles to guide their decisions
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
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75% of Filipinos think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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89% of Filipinos feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
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72% of Filipinos cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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86% of Filipinos feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.