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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews
Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?